Why & How to Switch to an Instagram Business Profile

Why & How to Switch to an Instagram Business Profile | Kitsune
Why & How to Switch to an Instagram Business Profile

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?”

For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles connected at the moment. However, some brands are on the fence because they’re concerned about how it will affect their profile and whether or not they’ll see a drop in engagement after switching.

We get it. With all the news about Facebook’s algorithm prioritizing content from friends and families over brands, you can’t help but wonder if Instagram is going to be affected too.
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Visit: https://sproutsocial.com/insights/instagram-business-profile/