Press

Thought Leadership & Press
Shaping the future of digital strategy in the AI era.

Explore a curated collection of press releases, media features, and visionary perspectives by our Founder and General Manager, Paolo M. Luino.

As the web evolves into an AI-driven ecosystem, we provide healthcare executives, clinic directors, and medical professionals with the strategic clarity required to build undeniable, “unsummarizable” digital authority.

Conformità sanitaria: da vincolo a vantaggio nella ricerca AI

Medical SEO / AEO Dal 2019 la legge vieta ai medici italiani la comunicazione promozionale....
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medical website E-E-A-T

Why Your Medical Website Content Is Failing Google’s E-E-A-T Standards — and How to Fix It

What E-E-A-T Means for Medical Content The Most Common E-E-A-T Failures on Medical Practice Websites...
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social media for medical practices

Social Media for Medical Practices: What Actually Drives Patient Appointments in 2026

Why Social Media Feels Broken for Most Practices The Content Types That Actually Drive Appointments...
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patient acquisition strategy

Patient Acquisition Strategy for Independent Physicians: From Clicks to Consultations

Why Independent Physicians Face a Different Challenge Step 1: Define Who You Are Actually Trying...
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GLP-1 marketing

Medical Spa Marketing: The 2026 Playbook for GLP-1, Aesthetics, and Wellness Clinics

Why Medical Spa Marketing Is Different in 2026 Build Authority Before You Build Traffic Provider-Led...
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medical SEO services

Medical SEO Services Explained: What You Are (and Are Not) Paying For

Why Medical SEO Is Not the Same as General SEO What You Should Be Getting:...
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local SEO for doctors

Local SEO for Doctors: How to Dominate Google Maps and AI Search in Your Metro in 2026

Why Local Search for Medical Practices Has Changed Google Business Profile: The Foundation That Still...
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healthcare marketing agency

Kitsune.pro vs. Practice Builders: Why 16,000 Clients Doesn’t Mean the Right Fit for Your Practice

What Practice Builders Offers The Capability Gap That Actually Costs You Patients What Kitsune.pro Does...
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YouTube for physicians

How to Book More Patient Consultations Using YouTube: A 2026 Guide for Physicians

Why YouTube Works for Patient Acquisition in 2026 Build Your Channel Around Patient Questions, Not...
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