As of the first half of 2017, Facebook has reached more than 2 billion users. As a brand owner looking for exposure and awareness, you should be taking advantage of the intricacy of the fast-growing social network. We help you reach people at scale, the ones who need to know your brand. We leverage your Facebook presence that may be equivalent to increase in revenue.
We start by helping you customize your profile that will present what your audience needs to see. Since users flock to Facebook to get a sneak peek at what their favorite brands are up to, as well as share their experiences with it, we then focus on marketing strategies that encourages engagement.
By optimizing your page, we position you on top, resulting in strong presence to attract prospects. We do not just get you views and reads. Moreover, we make sure you get the most out of your Facebook presence.
Facebook: what’s new in 2017 (updated August 18)
Watch Tab
The virtual world is becoming much better as it comes up with new useful features for its users. While to compete with other platforms, Facebook launches Watch Tab for original video shows. Facebook Watch, a new original video content platform on Facebook was initially produced exclusively for its partners who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. It features original TV shows, including content funded by Facebook itself. Facebook is aiming to boost ad revenue and give people a reason to constantly come back to the News Feed for videos they can’t find anywhere else through hosting original programming.
This social network giant targets to tap into profitable TV advertising revenue to boost its ever-expanding returns. It hopes to open up a new method of advertising that doesn’t clutter users’ News Feeds and at the same time entice its 2 billion users to stay on the platform longer.
Facebook will serve up video content on desktop, Android, iOS, laptop and its TV applications. The new feature was currently launched solely to a small number of users in the US but it is already mapped out to cater to the larger mass soon.
Some shows will be done live or may include live segments. As of now, rather than user-generated Facebook Live broadcasts, professional-grade productions are prioritized to share their own video contents. This includes the likes of National Geographic and NBA. Eventually, the company plans to open it up and allow others to make shows. Every show on Watch lets you follow the conversation and engage with your own hot take through its comment section. This brings a social element to the mix.
Facebook Watch will feature about 40 original series with plans to eventually scale up to hundreds of shows. It lets you scope what your friends are tuning into, explore live and recorded shows to watch, and find videos under categories like “Most Talked About,” “What’s Making People Laugh” and “Shows Your Friends Are Watching.”
Publishers can expose their shows to the News Feed to help people discover them. Fans and creators can connect with each other through a new feature that links shows to Groups. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows.
The Watch tab has two divisions: discover, which suggests videos for you to watch now, and the watchlist, which collects videos for you to watch later. If you see a video that you like, you can follow the show, and new episodes will then appear inside the watchlist.
Facebook CEO, Mark Zuckerberg, shared this new feature on his official profile. He says the company believes “It’s possible to rethink a lot of experiences through the lens of building community — including watching videos. Watching a show doesn’t have to be passive. It can be a chance to share an experience and bring people together who care about the same things.”
If successful, Facebook’s coerce into video programming could constitute a major new source of proceeds for the company. It could also pose a prudent threat to other big video sharing companies such as YouTube and Netflix.
It might be too early to say that Facebook Watch doesn’t have what it takes to take on its competitors. If it can hit the right mix of content and keep viewers coming back for more, it might actually have the potential to be one of the tremendous video content sharing platforms.
For now, publishers have to be invited onto the Watch Tab. Professional producers are most likely to be invited. Over time, though, Facebook expects to let anyone publish to it.
It has over 2 billion eyes glued to its app who are anticipating the new features that Facebook has to offer. With its commitments with the giants of publishing and entertainment industry who are eager to find larger new audiences and sustainable new sources of revenue, it is posing plenty of advantages at launch. Will it succeed?
Facebook has been used for communication by people worldwide. Billions of people have been enjoying the convenience and advantages of Facebook as a social media application.
The benefits and the features of Facebook have a never ending update. In fact, it is growing more creatively and usefully as the years pass by.
Main updates in firs half 2017
Let us show you some of the hottest Facebook updates for the first half of 2017!
- Introducing Reactions and Mentions for Facebook Messenger
Group chats will be lesser chaotic now with the new mentions and reactions update for Facebook messenger. Anytime you are in a group chat with loads of friends, you can now mention a certain friend or respond to a particular message much easier.
Mentions
Mention a specific name of a friend in a group chat you want to call the attention by using the “@” sign before their Facebook names. When the message is sent, it will notify the person and the message will appear with highlighted text. Upon receiving the notification, the person notified will be able to jump back to the conversation to easily provide a response.
Reactions
Facebook is providing you a new way to express your emotions about a particular message. Simply tap and hold on a message to react to it without needing to type out a response using emojis. You can choose from emojis like thumbs up/down, sad face, smiling face, angry face, and more.
- Stream or Go Live on Facebook From Your Desktop
Facebook Live is no longer exclusive for Facebook application on smartphones or tablets. The new update now provides a Live button on the desktop website. Users will be able to stream from their web browser directly.
Before, only Page admins were allowed to go live, but now, admins can designate others as “Live Contributors” that allows them to stream to the page anytime acquiring other administrative functions. It is basically an easier way from individuals, business and brands to communicate using Facebook.
- Facebook Rolls Out An In-App Camera
Facebook has launched its new “Story” feature this year that provides an in-app camera with lots of filters and effects to try on your photos or videos. It works for both front and rear cameras of your smartphone letting you interact with still or dynamic objects such as stickers, masks, drawings, and frames.
Photos and videos taken from the in-app camera can be shared on your Facebook Story or can be directly sent to a friend privately that can only be seen for a span of 24 hours.
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