Pay-Per-Click Ads: an Indispensable Tool for Doctors Who Want to Acquire New Patients

We have seen how to optimize a website for search engines (SEO), Google above all, so that it gets a good ranking in organic results.

However, the fastest way to literally jump at the top of Google search results is using paid search advertising also known as pay-per-click (PPC).

How PPC works?
Pay-per-click ads, which include only text, are those that appear above the organic search results on the major search engines such as Google, Bing and Yahoo.

They charge customers actual results. This means that your ad pays only when potential customers click on the ads that Kitsune places in relation to the relevant search terms, hence the term pay-per-click (PPC).

PPC ads are very efficient and get a good Return of Investment (ROI) which Kitsune knows how to quantify very precisely. Why are they so efficient? Because Google makes its own revenue from pay-per-click ads, and not from organic results. The latter, therefore, are used by Google as an “incentive” to get users to click on a PPC ad.

Over time, Google has become better at getting users to click on paid ads. Just a few years ago, users clicked on organic results for 1 click on a PPC ad. Today, PPCs now account for around 50% of all clicks.

That’s why we believe a PPC strategy should be part of any customer acquisition strategy.

How Kitsune maximizes the results of your PPC investment?
Kitsune has a great deal of experience in the medical sector and takes the utmost care to select the possible search terms related to your business and to ensure that your pay-per-click ads are displayed in every sphere of customer research, to guarantee a constant exposure.

Furthermore, once the pay-per-click ads are running, our digital marketing team makes sure that only relevant searches make your website appear in the paid search ad section. In fact, checking the report on search queries allows us to remove and exclude keywords that are bringing irrelevant or expensive traffic to your website. There is no need to waste clicks considering that every click increases the total cost of the campaign.

In short, Kitsune works to give you the guarantee that your pay-per-click investment generates the maximum conversion possible.

Until next time!