Imagine having a beautiful website showing everything that your practice offers, but for some reason, you’re still not coming up in any Google searches. There might be something that you are missing.
If you were wondering how your patients find you, 90% of them searched you online. There are over 1.17 billion Google users making over 3.5 billion searches a day. 75% of them never scroll past the first page of search results, and each search query can generate billions of results! If your website isn’t ranked high enough, it might not even appear in those results, let alone the first page.
What is the best solution? Medical SEO.
What Is Medical SEO?
SEO stands for search engine optimization. It is a long-term strategy of modifying your website to improve your overall web presence and visibility in relevant search results. It is important to understand the great difference between Medical SEO and General SEO. You’ll need to work with an agency that understands the true ROI & complexities of strategic healthcare SEO that offers services directed towards medical practices.
With over 20 years of experience in search engine optimization, we know it is never that simple. From professional medical content, medically focused backlinks and reports, to account managers with medical backgrounds and deep understanding of the medical practice, we got you covered.
Why Do You Need The Best Medical SEO?
Over the last few decades, Google has become the most authoritative search engine providing the most relevant and valuable search results. They have been constantly developing their search algorithms, scanning more variables on the front and through the back end of each and every website, making SEO more than just scattering keywords for visibility. It has become increasingly complex, with dozens of variables involved and lots of work required.
Our expert SEO team is immersed in these details. We stay updated with Google’s dynamic algorithms and use advanced techniques to ensure your website achieves and maintains a high profile. We took the nitty-gritty stuff off your plate so you can spend more time expanding your practice.
What Are The Benefits Of Medical SEO?
Beat Your Competition
You are not the only doctor in your area with the same expertise. As someone searches for your type of practice, the top 3 positions on the 1st page of Google get around 20 – 30% of all of the clicks and calls. Are you even one of the choices? There’s a great possibility that your competitors are already working with a Medical SEO Agency. Don’t get left behind or let the “other guys” take all of your market-share.
Improve Reputation
Having more visibility, you give opportunities to your past and current patients to give you online reviews. Higher review average gives you a “leg up” against your competition. In fact, a recent study shows that 72% of consumers will only take action after reading a positive review. With a consistent and reliable stream of online reviews, you become relevant in the eyes of Google giving you additional credibility, authority, and visibility in search results.
Why Choose Kitsune Media For Your Digital Marketing?
Our Services are Tailored Exclusively For You
With over 20 years of executing successful SEO campaigns for doctors around the world and having no language as a barrier, we have mastered the intricacies of Medical SEO. As a full-service marketing agency, we offer website design, social media marketing, and advertising which are one of the main factors that Google take into consideration when ranking for SEO.
Content Optimization
Not only is content optimization essential in maintaining the relevance of your website, it also improves user experience. Do you provide the necessary information that your patients need? Is your site an educational resource for prospective patients? Once Google decides your page has relevant content to a user’s search query, it then seeks to measure the degree of value through looking at how long a user stays on your site and engages with your content. This is why a well-organized page with comprehensive and diverse multimedia content is key to visibility and higher leads.
Technical SEO for Medical Practices
Gaining tons of high-quality backlinks and creating valuable content are not enough to ride the ever-changing Google Ranking puzzle. There must be a lot going on at the back end of each site – Technical SEO. We mean the actual codes on the site, speed, loading time, and plugins that communicates with Google. If you’ve never heard of any of this, no worries. This is our expertise.
Mobile First Marketing
If your website is not optimized for mobile devices at this point, you’re way behind the curve. Half of Google search results are now shown from its mobile-first indexing. As more of your competitors have mobile-optimized websites, they push your indexed web pages further down into the 2nd page or further.
Video Marketing for Medical Practices
Did you know that YouTube is the World’s second largest search engine? Videos are one of the most effective ways of presenting information such as demonstration of your procedures, introduction of your staff, or description of your profession. Oftentimes, videos come up in the search results higher than organic text.
Ongoing Monitoring
You have to have the tools and monitoring in place to make sure that your site stays up to date and that it does not go offline. Nothing is more embarrassing than sending your patients to a site that is down. This makes it harder for your patients to gather the necessary information, download forms, or even connect with you.
Are you ready to be seen? You found us, now let’s help you get found.
Optimize your website and get it in front of the right audience, now!
