Cheetah Mobile and Hypr team up on music influencer marketing
Cheetah Mobile has teamed up with Hypr to facilitate marketing to music influencers. Hypr has an index of millions of influencers on the Musical.ly platform, a social media network for music videos, as well as on Cheetah’s own mobile networks.
Cheetah, meanwhile, has more than 3.81 billion mobile installs through its security and utility apps. Together, the two companies will open a channel for brands and advertising agencies to reach influencers on a fast-growing social network, as well as on platforms such as Live.me and other networks in Asia.
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