Why Your UX Design Is Failing: It Doesn’t Tell a Story
Content marketers have long preached the value of storytelling to help consumers connect with brands. Now, they’re beginning to learn exactly how to tell stories to reach and convert prospects into paying customers. But what marketers might not realize is that UX design has a story to tell, too.
Think about it: when you visit a company’s website, you get an impression of what the brand is all about based on the design and your experience using the site. A great experience draws you in and keeps you scrolling. A poor experience sends you packing to another site.
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