The Influencer Marketing Landscape
Once upon a time, marketers would focus their attention (and their ad dollars) on reaching the target market via biiiig, blanket campaigns – think billboards and broadcast ads. It was all about the brandreaching consumers with their own voice and directly attempting to win their trust.
With the rise of social media platforms, brands have cottoned onto the fact that influential individuals – influencers, creators, Insta-celebs, whatever you want to call them – have enormous persuasive power over those potential customers.
In other words, getting influencers to push their products is a highly effective tactic.
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