Facebook and Friends: Where to Now for the Global Advertising Platform?
End-user openness and transparency between friends are what has made Facebook so popular in the first place. It is this globally networked popularity that has energized the commercialization of Facebook and transformed it into the global, targeted advertising platform that we know and love today, second only to Google Ads in the ever-expanding world of advertising revenue.
But what led people to share so much with their friends was Facebook’s promise of user-controlled privacy, and it is this apparently broken promise that could damage the platform in ways that are still yet to become apparent. Here is what we know so far of the Cambridge Analytica scandal and its consequences.
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