Last October, Facebook extended the usage (and flexibility) of Instagram Stories — the Snapchat-like feature that lets you patch together photos and videos into a slide show — by making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the fold. “We are always testing...

Facebook has scored the exclusive rights to live stream this year’s Golden Globes’ red carpet pre-show – a deal that last year went to Twitter. On Tuesday, the Hollywood Foreign Press Association (HFPA) and dick clark productions announced the two-hour event would be exclusively available on the Golden Globes Facebook page from 6 to 8...

Influencer marketing has expanded exponentially over the past several years — it’s now four times its size just two years ago. As such, the industry has evolved from a promising marketing tactic to an essential part of many marketing budgets; today, it’s a leading priority for huge conglomerates and startups and small businesses alike. #kitsunemedia...

NEW YORK: Why did you splurge on that new pair of shoes? Or that pricey smartphone? More and more advertisers are trying to tap into the unconscious to divine the invisible forces that drive those spending decisions. Using gadgets to track eye movements, computer maps of faces to capture a momentary grin (approval) or squinting...

How to Manage Your Facebook Ad Frequency : Social Media Examiner Do you run Facebook ad campaigns? Wondering how many times your audience should see your ads? Facebook defines “ad frequency” as the average number of times users see your ad. As an advertiser, you need to know how many times you should show your...