Marketers Aren’t Shifting Ad Budgets Because of Facebook’s Data Crisis After it was revealed that Cambridge Analytica—a British data analytics firm that claims to have helped elect President Trump—“harvested” granular data from about 50 million Facebook users, government officials in both the U.S. and Europe are asking for more information on Facebook’s trove of data...

You Don’t Need a Video for your Website – You Need Video Content for your Brand A website video is just the tip of the branded-content iceberg Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers...

Optimize your Branding with Video Marketing Trends for 2018 It’s 2018 and we are heading to revitalize the marketing strategy with top video marketing trends. Ignoring any of the key developments means you are refusing to innovate yourself and choosing to stay in the dust. It was noted that in 2017, 74% of all internet...

10 (galácticas) herramientas para que la fuerza le acompañe en los social media La de social media manager es una profesión sumamente sacrificada que exige elevadas dosis de sabiduría 2.0, ala que hay que estar permanentemente sacando brillo, y también de paciencia. Afortunadamente, y pese a que su trabajo es un ir y venir de...

Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report Content marketing isn’t dying; it’s evolving. We can evolve our tactics and strategy to recapture our audience’s attention. Those who hear the alarm and take action will thrive, while those who keep snoozing will go down with the ship. As Rayson...

Using Facebook Delivery Insights to Diagnose Audience Fatigue Audience fatigue is a real issue when running Facebook campaigns, especially when you have larger budgets and a relatively small audience. It’s not uncommon to realize you’re basically reaching the same people over and over again as your frequency numbers climb off the charts. This is where...