Do #Images Really Make the Best #Facebook Posts?
Long-time Facebook users may remember the good ‘ole days, when whatever you posted could be seen by whomever was following you. No matter what you shared, if someone checked their news feed, they’d have an opportunity to notice your post.
Those days are long gone.
Thanks to Facebook’s EdgeRank, now, every time you share an update, an algorithm is applied that determines, out of all your current followers, which ones will actually have an opportunity to see it. The algorithm is supposed to be designed to help Facebook users see the posts that are most likely to interest them.
So as a result, savvy marketers have been looking for ways to improve their EdgeRank and get their posts seen by more of their followers, without having to pay Facebook to promote the post. People have been advised to ask questions and share updates that are more likely to get Liked or received comments. They’ve also been advised to always include an image, because people tend to like images more. But is that advice still valid? Will including an image positively impact your EdgeRank, and does it matter if it’s an image as part of a link preview, or should it be a full image?
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