How Likes Went Bad

How Likes Went Bad
How Likes Went Bad

If we want to point to where Facebook went wrong, the first accusation would be that it didn’t — and probably couldn’t — have predicted the consequences of adding something so seemingly simple as a like button to a platform that already combined two exponentially powerful ideas — the social graph and the news feed.

Facebook broke with traditional media market models in how it sold this data to advertisers. When new media distribution networks have emerged in the past, audience measurement and monetization have been split between different companies so no single organization can control the market. With social media, Facebook (and Google, to a similar extent) combine both roles in one company—a dominating role that we now see is unhealthy for both industry and audiences.
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Visit: https://medium.com/s/a-brief-history-of-attention/how-likes-went-bad-b094ddd07d4