Instagram adds carousel format to Story ads
Carousel ad formats, which take advantage of the popularity of swiping as action on smartphones, have been successful for Facebook’s News Feed and Instagram, making an expansion into Instagram Stories an almost foregone conclusion. Tripling the capacity for images in a Stories ad gives brands greater creative freedom in their campaigns instead of requiring marketers to squeeze their message into one 15-second video. That means an advertiser can show a sequence of three 15-second videos that maintain a narrative or lead to a call to action.
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