Micro-Influencers: The Marketing Force Of The Future?

Micro-Influencers: The Marketing Force Of The Future? | Kitsune
Micro-Influencers: The Marketing Force Of The Future?

When one thinks of social media influencers, who comes to mind? Is it a group of the most highly-followed social media stars with millions of followers or is it someone more approachable and relatable, with a smaller, yet immensely dedicated following? If it’s the latter, they are likely micro-influencers.

Brands and marketers are now focusing on the interaction between influencers and their audiences and that is measured by likes, comments and the ultimate trust followers have in the influencers they are following. Micro-influencers often have very high engagement with their fan-bases and are often over-looked by brands in the social media campaigns they are pursuing.

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Visit: https://www.forbes.com/sites/barrettwissman/2018/03/02/micro-influencers-the-marketing-force-of-the-future/#278ce79a6707

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