Pinterest Expands Pinterest Marketing Partners Program With Creative Specialty
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Pinterest recently announced the addition of the fifth specialty to its Pinterest Marketing Partners (PMP) program – Creative PMP – an addition to its list of Marketing Partner specialties which include Advertising, Content Marketing, Measurement, and Audiences. These Creative PMPs will enable businesses to scale how they create Pinterest content.
Advertisers can now work with seven new Creative PMPs – Popular Pays, QuickFrame, Shutterstock Custom, Social Native, VidMob, Vidsy, and The Online Studio – that have built solutions through the Pinterest API. These Marketing Partners are giving brands an access to creative development tools that make it easy to build, manage and launch engaging Pins. Creative PMPs can help advertisers with everything from developing high-quality creative content to managing complex campaigns to refining targeting and measuring results.