SEO vs. PPC: A Few Forgotten Truths

Tips to Get The Most Out of Your SEO

The majority of website owners are always on the lookout for ways to improve their site’s SEO ranking with many looking to SEO agencies for help. Higher rankings means a better chance of showing up in the first page of a Google web search, which in turn gives a higher likelihood of your website getting visitors and converting them. If you are looking to improve your SEO yourself, here are a few tips to keep in mind.

Get Your SEO Ready!

4 Ways Small Businesses Drive High ROI From SEO

In this article, we will outline five strategies that small business owners can use to bring new life to their failed search engine optimization approaches. By focusing on high-quality content, understanding recent trends in the Google algorithm, coordinating social media and email efforts, and applying a very cost-effective pay per click advertising trick, SEO can bring a positive return to business.

Have Your Own Business? Grow It Now

SEO vs. PPC: A Few Forgotten Truths

For years, people in this industry debated the merits of paid search advertising versus organic search marketing.
Which was better?
Which one should you put your resources into?
Paid search and search engine marketing are different beasts. One is not a substitute for the other. Each comes with its own strengths and weaknesses.

Hear The Argument:

Google is Trying to Convince Congress That There’s Competition in the Search Industry

Google is trying to make the case that there’s competition in the search industry, but the stats aren’t looking in the tech giant’s favor.
In his opening remarks before Congress, Adam Cohen, Google’s director of economic policy, said that when it comes to search, consumers have choices.
But recent numbers paint a different picture. According to StatCounter, Google accounts for over 92% of the search engine market share worldwide as of June.
Its closest competitor, Bing, accounted for just over 2.5% of the market.

What Do You Think About Google’s Stand In Their So-Called Competition, Dive In Deeper Here:

Google Maps Can Now Show You Where Bike Sharing Stations Are

Google Maps is adding support for bike sharing stations in a big way, with the company rolling out a new integration that will offer users information on docked bike sharing services like Citi Bike directly in the app.

The new integration is made possible from data provided by Ito World, which provides information on where to find a bike sharing station, how many bikes there are, and whether or not there’s an empty space waiting for you to dock your bike when you arrive at your destination.

Pretty Cool, Isn’t It?