Using Facebook Delivery Insights to Diagnose Audience Fatigue
Audience fatigue is a real issue when running Facebook campaigns, especially when you have larger budgets and a relatively small audience. It’s not uncommon to realize you’re basically reaching the same people over and over again as your frequency numbers climb off the charts. This is where the fatigue issue comes into play as people just stop responding to the ads, at best, and at worst they actively hide them hurting performance and relevancy metrics.
The last thing we want is to alienate our fans and customers because we’re constantly in their news feed with the same messaging and creative.
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