Why & How to Switch to an Instagram Business Profile Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” For a lot of organizations, converting their account was an easy decision. In fact, there are over 25 million business profiles...

Marketing Technology Is Transforming the Way Brands Work With Influencers Influencer marketing is currently undergoing something of a trust crisis. Recent media attention around problems such as follower buys, perceived inauthenticity and disclosure shortcomings have shaken confidence in partnerships between brands and the influencers with whom they work. Some have gone so far as to...

How to Create a Killer Video Promotion to Increase Engagement More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more shares than both text and pictures combined. Another reason why videos are great is because it’s...

Snapchat is testing 6-second unskippable ads Once reluctant to impose ads on users, Snapchat is set to trial “Commercials” in its latest attempt to be more attractive to advertisers. The test is slated to begin mid-May, and will allow the company to see how many ads users can endure on the platform. Snapchat Shows are...

How the U.N. Refugee Agency will use big data to find smarter solutions The United Nations Refugee Agency (UNHCR) and the World Bank Group signed an agreement last Friday to establish a new center that aims to improve the collection, analysis, and dissemination of data around refugees. The goal is to prompt a better global...

The Influencer Marketing Landscape Once upon a time, marketers would focus their attention (and their ad dollars) on reaching the target market via biiiig, blanket campaigns – think billboards and broadcast ads. It was all about the brandreaching consumers with their own voice and directly attempting to win their trust. With the rise of social...